We thus turned to Kickstarter, an enormous global community built around creativity and creative projects, for part of our funding. This was a risky strategy, and potentially a very public failure… Nail-biting as it was, we need not have worried.
On the 14th February 2014, we launched our asking for £35K (the most ambicious target for a hospitality project). Over next 30 days, over 454 backers pledged £37,202 to help bring Coffee, Cake & Kisses to life.